J C Penney

Jonathan mentioned new CEO Ron Johnson’s new pricing policy in our Week 3 lecture. Yesterday’s Lex column suggests it is proving to be a difficult journey. In my experience it’s very hard, once your customers have been hooked on regular …

Alan Giles

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Alan Giles

Walmart and Wumart

We discussed the remarkable success of domestic Chinese retailer Wumart in class this week. For those of you wanting to read more, there is a good summary of the firm’s development in an Economist blog entry from May 2011 here

Jonathan Reynolds

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Jonathan Reynolds

Primark

In Week 1 we talked about the media focus on the ethical credentials of Primark, the value fashion retailer, and contrasted that with the embedded corporate responsibility programmes of M&S and H&M. Against that background, the hiring of the M&S …

Alan Giles

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Alan Giles

Target and Amazon

We mentioned in Wednesday’s class Target’s reaction to “showrooming” by Amazon’s customers, and here’s the latest escalation in this. No evidence of Target “working backwards from the customer” here! To be fair, Amazon don’t hesitate to take action to protect …

Alan Giles

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Alan Giles

Tesco

Following this week’s case study Retail Week has an interesting article summarising Phil Clarke’s initiatives to revitalise the UK business. Like the analysts, I am not convinced 1.1% like-for-like sales increase can possibly produce a payback on the investment in …

Alan Giles

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Alan Giles

M&S Plan A

Here is an interesting interview with Steve Sharp, Marketing Director of M&S. It’s prompted by the relaunch of the Oxfam clothes recycling project we talked about in this week’s class, under the ghastly new name of “shwopping”. But where his …

Alan Giles

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Alan Giles

Is that what they think of us? Mapping stereotypes.

An entertaining piece by the Guardian’s Tim Dowling summarises the work of Yanko Tsvetkov – freelance graphics designer and visual artist. Tsvetkov’s work captures the bigotry and cultural sterotyping which characterises the country perceptions of  others. *Warning* some may consider …

Jonathan Reynolds

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Jonathan Reynolds

Geodemographics – free app

In our recent lecture on segmentation, I mentioned the commercial segmentation services provided by companies like Experian. Unfortunately, we didn’t have time to demonstrate Experian’s MOSAIC system. For those of you with iPhones or iPads, there is a free downloadable …

Jonathan Reynolds

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Jonathan Reynolds

What’s in a name?

An interesting site (http://stocklogos.com/topic/how-famous-companies-got-their-names) which traces the obscure origins of famous brand names. If nothing else, could be useful for a pub quiz …

Jonathan Reynolds

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Jonathan Reynolds

Tracking marketing practice?

One of the characteristics of Marketing is its dynamism and the need to keep abreast of the latest developments in practice. When you’re revising for finals, one of the things we recommend is to build up a portfolio of contemporary

Jonathan Reynolds

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Jonathan Reynolds