Posted by:
Jonathan Reynolds
Is that what they think of us? Mapping stereotypes.
UNDER: Undergraduate marketing • country of origin • cultural stereotypes • culture • marketing
An entertaining piece by the Guardian’s Tim Dowling summarises the work of Yanko Tsvetkov – freelance graphics designer and visual artist. Tsvetkov’s work captures the bigotry and cultural sterotyping which characterises the country perceptions of others. *Warning* some may consider …
Posted by:
Jonathan Reynolds
Geodemographics – free app
UNDER: Undergraduate marketing • app • geodemographics • iphone • mosaic
In our recent lecture on segmentation, I mentioned the commercial segmentation services provided by companies like Experian. Unfortunately, we didn’t have time to demonstrate Experian’s MOSAIC system. For those of you with iPhones or iPads, there is a free downloadable …
Posted by:
Jonathan Reynolds
What’s in a name?
UNDER: Brands and branding • Undergraduate marketing
An interesting site (http://stocklogos.com/topic/how-famous-companies-got-their-names) which traces the obscure origins of famous brand names. If nothing else, could be useful for a pub quiz …
Posted by:
Jonathan Reynolds
Tracking marketing practice?
UNDER: Course administration • Undergraduate marketing • blogs • Feedly • information • marketing
One of the characteristics of Marketing is its dynamism and the need to keep abreast of the latest developments in practice. When you’re revising for finals, one of the things we recommend is to build up a portfolio of contemporary
…
Posted by:
Jonathan Reynolds
Facebook and privacy
UNDER: Marketing and the Internet • Undergraduate marketing
A great article in the Economist on the careful line Facebook must tread in balancing the needs to monetise the network through behavioural targeting and privacy concerns – particular amongst European regulators.
Posted by:
Jonathan Reynolds
Welcome to the Marketing option paper for 2011-12
UNDER: UG administration • Undergraduate marketing
Dr Malobi Kar and I are looking forward to working with you this Term on marketing.
The full timetable for our tutorials with tutorial topics has been emailed to you and can also be found on Weblearn, along with …
Posted by:
Jonathan Reynolds
Valuing brands
UNDER: MBA retailing • brand equity • brands • ranking
We’ll be discussing retail brands this afternoon. Included in the deck is a presentation of the Millward Brown BRANDZ ranking. There are many and various ways of calculating brand equity. Millward Brown argue that theirs is amongst the most detailed …
Posted by:
Jonathan Reynolds
Tesco’s view of the future
UNDER: MBA retailing • e-commerce • Tesco
In his first major speech as CEO of Tesco, Philip Clarke spoke at the British Retail Consortium’s annual conference yesterday. You can read what he had to say in detail here. Note, however, his comments on the role of …
Posted by:
Jonathan Reynolds
The Skype style editor
UNDER: MBA retailing • assisted shopping • concierge • e-commerce • fashion retailing
We were discussing motives for shopping (or not shopping) last week. So, apparently, men hate shopping for clothes in real shops so much that there may be a market for beaming in a live Style Editor via Skype. Accompanied by …
Posted by:
Jonathan Reynolds