Multichannel x 4
UNDER: MBA retailing
Our guest in Week 8 is Sara Weller, Managing Director of Argos. This is an interesting development in the relatively humdrum world of TV retailing, which leverages their other channels to good effect.
Our guest in Week 8 is Sara Weller, Managing Director of Argos. This is an interesting development in the relatively humdrum world of TV retailing, which leverages their other channels to good effect.
We’ll be discussing retail brands this afternoon. Included in the deck is a presentation of the Millward Brown BRANDZ ranking. There are many and various ways of calculating brand equity. Millward Brown argue that theirs is amongst the most detailed …
Here’s a great article from Retail Week. Those of you who did the practical work assignment comparing Next with Asos will already be familiar with the latter, but this is a very good summary of the drivers of continuing …
In his first major speech as CEO of Tesco, Philip Clarke spoke at the British Retail Consortium’s annual conference yesterday. You can read what he had to say in detail here. Note, however, his comments on the role of …
Here’s some news of Anthony Hucker’s latest initiative. Apart from the presence of general merchandise, this seems to have quite a lot in common with Fresh & Easy. If you think Gentry (population 3,000) is small, we opened a Fat …
We talked in class on Wednesday about the problem of coping with online returns, and this article reveals some interesting UK trends. The comment “every store return was processed without hesitation by store staff” seems odd at first, but I …
We were discussing motives for shopping (or not shopping) last week. So, apparently, men hate shopping for clothes in real shops so much that there may be a market for beaming in a live Style Editor via Skype. Accompanied by …
A short but interesting article in the Economic Times appears to bring FDI in India one step closer. It reports on the recommendation of a Government-appointed panel which supports opening up the Indian market to overseas retailers, albeit with a …
Jessica Brown, editor of fashion trade magazine Drapers, has just been appointed as Head of Fashion for Amazon’s UK business.
In the early days of online retailing there was a prevailing wisdom that customers needed to be enticed on to the …
There is an interesting story today about Walmart setting up a UK office to search for European opportunities. We’ll forgive Anthony for not mentioning this last week, which complements the closure of the Moscow office he talked about. There could …